AdWords Security. Bring in the good. Keep out the bad.

What do you care if people say bad things about you on the Internet? Unless it harms your reputation?

What do you care if people use AdWords against you? Unless it costs you dearly?

The Internet has always been a place where people could say what they wanted to say. Good or Bad. Right or Wrong. It still is. But it was never as easy to ruin your reputation or do financial harm as it is now.

Now it's cheap. As little as a nickel.

Now it's simple. There are even instruction manuals telling people how.

And the old ways of fixing it just make it worse.

Why should you avoid legal action? It won't work.

Legal action is all about punishing someone. But what if they're not breaking the law? [Check the First Amendment, the Freedom of Speech Part] Legal action, regardless of how effective it might be, will take years. Calling your attorney is always expensive. And what if, when all is said and done, they can't pay the fine? Do you really want a 'moral' victory?

In the meantime, every day you spend waiting for your day in court is another day that you've lost another sale. How much money will you lose while all that legal paperwork sits on someone's desk waiting for something to happen? You'll probably never know.

As smart as they are, the computer guys running your website or server security have one very big shortcoming: This is not a computer problem.

The bad guys are getting into your customer's head, not in to your computer. They're whispering in your clients' ear. They're talking to your prospects before your prospects even come to you.

Does anything have the potential to hurt your business more? And remember, this is the latest, greatest, newest, most efficient way to do bad. Do you really want to wait six months to see if it is going to get worse before you do something about it?

Fight back. They are using words to hurt you; fight words with words.

Are you laughing? Does that sound too wussified to you? Think you need something a little more he-man? The techniques we use are tried and true and proven. They're the same techniques the biggest companies in the world have been using for years to protect their integrity, their brand, their sales. Used to be they cost an arm and a leg. Not now.

What's different now? Now, it is how much quicker and easier and cheaper for someone to do much, much more harm. A few years ago, you were not an easy target. It was just too hard and cost too much for someone to spit in your face. Now, you're a sitting duck for anyone with an ax to grind. But now, you can use your strengths to overcome his weakness. You can quiet the noise, turn it down, make it stop. You can beat him at his own game -- without playing his game, without attacking him. You can take preventative action. You can see results quickly.

Not only can you neutralize the disparaging attacks, you can take the high road gaining positive publicity in the process. How does it work? That takes a little explaining but it's worth the time.

It all comes down to this: Do you want to stop it? Or live with it? Do you want to win? Or lose? (Or, maybe the question really is, How much do you have to lose before you buy a little security?)